How to Price Your Products

How to Price Your Products & Services

This digital workbook merges strategic depth with practical tools to empower entrepreneurs, creatives, and service providers to set profitable prices with confidence. Designed for both screen and print, it provides an elegantly structured space where proprietary frameworks and fillable worksheets guide you through cost calculation, value assessment, and market positioning without revealing the underlying templates.

Features

• Comprehensive Pricing Models
  In-depth coverage of cost-based, value-based, and market-based strategies, each illustrated with real-world examples

• Interactive Worksheets
  Fillable pricing sheets and decision maps that walk you step by step through cost breakdowns and model selection

• Pitfall Analysis & Market Signals
  Clear guidance on common pricing mistakes, how to interpret customer feedback, and when to adjust your strategy

• Value-Presentation Techniques
  Proven marketing hacks such as fractional pricing, “starting from” phrasing, and product bundling to make your prices more appealing

Key Benefits

• Profit-Driven Approach
  Turn pricing from guesswork into a reliable driver of both revenue and margin

• Strategic Clarity
  Structured prompts and concise guidance keep you focused on differentiation and value creation

• Market Confidence
  Set prices that reflect your brand identity and resonate with each customer segment

• Versatile Framework
  Easily adapt the same tools for digital products, physical goods, or service offerings

Ideal For

• Solopreneurs and small-business owners refining their product or service portfolio

• Creative professionals and makers seeking to monetize their work effectively

• Consultants and freelancers who need to articulate and defend their rates

• Digital product creators looking to shift from cost-based to value-driven pricing

Product Format

• Digital PDF, optimized for both on-screen reading and high-quality printing

• Standard A4 layout with consistent margins and spacing

• Fully fillable fields and ready for annotation

• Instant download upon purchase